Showing Pet Matters are More Than Fluff
When legacy branding and a stale website held back a prominent pet advocacy organization, Escape Hatch was tapped to breathe new life into the brand and help them show the true power of pets.
CLIENT:
Pet Advocacy Network
PROJECT:
Marketing Website
Member Registration Process
SKILLS:
UI/UX Design
Domain Name Migration
Digital Styleguide
Copywriting
CRM Integration
SEO
Analytics
Brand & Design Overhaul
Talk about a complete makeover! We don’t often start from scratch, but this project began with the organization changing its name which spurred the selection of new domain names, development of new web color palettes, and wholesale changes to iconography, typography, photo styling, and much more. Truly an overhaul in every sense of the word!
Membership Promotion & Registration
Members are at the heart of any good member-org and this project involved developing features and tools to make the member experience a home run. We helped Pet Advocacy Network develop a new member registration process integrating convenient new options for paying member dues and new tools for tracking and measuring the success of their member marketing programs.
Data Integration & Visualization
Part of being a strong advocate for something is collecting and showcasing important data that brings the impact of said things to life for users and outside parties. Utilizing maps, catalogs, and directory-type tools, we helped the Pet Advocacy Network organize and visualize various types of data to make that data more usable and interesting for their audiences.
Awards & Results
Along with our PR & Branding partner InspirePR, we were grateful to take home several national awards for the relaunch of Pet Advocacy Network’s new brand and website.
Increase in pageviews to the membership info page
450%
630%
Increase in file downloads
50%
88%
Increase in users
Increase in pageviews